When users tap on an in-app purchase in these locations, they are taken to your product page where they can read your app’s description, view screenshots and app previews, or start the in-app purchase. In-app purchases can also appear in search results and be featured on the Today, Games, and Apps tabs. In-app purchase names are limited to 30 characters and descriptions are limited to 45 characters, so be descriptive, accurate, and concise when highlighting their benefits. Each item has its own display name, promotional image, and description.
You can even choose the order in which to list them to help drive awareness for specific content. In-app purchases and subscriptions are shown in two separate sections on your product page, and you can showcase up to 20 total items across both of these sections. Users can view and start an in-app purchase from your product page. In addition, keep in mind that promotional text doesn’t affect your app’s search ranking so it should not be used to display keywords.
Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms. Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches. Choose keywords based on words you think your audience will use to find an app like yours. Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable. Consider using this to share the latest news about your app, such as limited-time sales or upcoming features.
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You can update promotional text at any time without having to submit a new version of your app. Your app’s promotional text appears at the top of the description and is up to 170 characters long. If you want to share important updates more frequently, consider using your promotional text instead. You can update your app’s description when you submit a new version of your app. Pricing is already shown on the product page, and references within the description may not be accurate in all regions.
Also avoid including specific prices in your app description. Don’t add unnecessary keywords to your description in an attempt to improve search results.
If you choose to mention an accolade, we recommend putting it at the end of your description or as part of your promotional text. Every word counts, so focus on your app’s unique features. The first sentence of your description is the most important - this is what users can read without having to tap to read more. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. Let potential users know what makes your app unique and why they’ll love it. The ideal description is a concise, informative paragraph followed by a short list of main features. Provide an engaging description that highlights the features and functionality of your app.
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